From the NEW YORK TIMES:
Coca-Cola, the world’s largest producer of sugary beverages, is backing a new “science-based” solution to the obesity crisis: To maintain a healthy weight, get more exercise and worry less about cutting calories.
The beverage giant has teamed up with influential scientists who are advancing this message in medical journals, at conferences and through social media. To help the scientists get the word out, Coke has provided financial and logistical support to a new nonprofit organization called the Global Energy Balance Network, which promotes the argument that weight-conscious Americans are overly fixated on how much they eat and drink while not paying enough attention to exercise.
“Most of the focus in the popular media and in the scientific press is, ‘Oh they’re eating too much, eating too much, eating too much’ — blaming fast food, blaming sugary drinks and so on,” the group’s vice president, Steven N. Blair, an exercise scientist, says in a recent video announcing the new organization. “And there’s really virtually no compelling evidence that that, in fact, is the cause.”
Health experts say this message is misleading and part of an effort by Coke to deflect criticism about the role sugary drinks have played in the spread of obesity and Type 2 diabetes. They contend that the company is using the new group to convince the public that physical activity can offset a bad diet despite evidence that exercise has only minimal impact on weight compared with what people consume.
This clash over the science of obesity comes in a period of rising efforts to tax sugary drinks, remove them from schools and stop companies from marketing them to children. In the last two decades, consumption of full-calorie sodas by the average American has dropped by 25 percent.
As a rebuttal to perhaps what CrossFit CEO Greg Glassman accused Coca Cola of earlier this year, the Sugar Beverage giant has 'hired' scientists to develop a study that determined that 'calories in-calories out' is the real answer to obesity in the US. Funny, this seems to be the same regurgitated falsehood that was proved wrong in the late 80's!!!!! Good try Coke, but the logic just doesn't compute.
Agility Cone Drills X5 Rounds
Calf/ Hamstring Mobility
Every 2 minutes for 6 sets.
200m all out sprint.
Build To a Heavy 2 RM Deadlift.
25 AB Mat Sit Up
12 Deadlift 245/155